When related to PPC management, white label (also known as reseller services or even a private label) or white label PPC means getting another agency to perform one agency’s PPC fulfilment for the latter’s clients. PPC refers to pay-per-click advertising, an example of which includes Google advertisements and even Microsoft Advertising.
White label essentially means a process where a service or product is developed and further produced by one company but is offered by another company under the latter’s brand. The brand name of the original company is untouched on the service or product.
When it comes to PPC, in a situation where any sort of work is outsourced, there exist companies that provide white label services. The work is done by the company providing white label service, but the original company retains the client.
Functioning and benefits of white label PPC
Therefore, this means that white label PPC management for a company’s clients is done completely behind the scenes and away from the eye. In essence, it is as if the work that needs to be done was done by the in-house employees of the original company, but excluding all the pitfalls that are connected with employing in-house employees. All the work they do which would make an appearance in the change background reports of the ad accounts and would use a general email address; this, in turn, leaves no trace that the agency is officially part of the original agency or company.
White label PPC management offers some major benefits. Companies can get in-house quality without in-house costs and headaches. Personalized branding is a huge benefit. In this modern era, the brand speaks value. Big brands are always intending toget theirwork done at a faster pace while also maintaining their brand value.
White label services keep the entire branding intact, and the workprocess becomes smooth. Moreover, extra costs can be easily saved by outsourcing the major work to another agency. There are multiple companies that may not be able to afford the resources and means for different types of work. Using the services of white label PPC can get various difficult jobs done with ease.
While choosing a white label PPC management company, it is absolutely vital that one verifies that the former only uses certified professionals. Training and education ought to be taken seriously. White label PPC is no longer just an easy process of bidding on a position and picking words.
The process has become far more complicated and nuanced. Reviewing the data and information from all advertising campaigns and multiple sources takes skilled and knowledgeable staff. The staff members must work hard at getting and maintaining their certifications through a continual commitment to ongoing training and testing.
Offering PPC and advertising services can be tricky. It is an extremely complex environment to navigate, and it can be extremely hard to juggle multi-channel campaigns for hundreds of clients. Outsourcing PPC services to a company that’s an expert in digital advertising is the safest way to get good results for business clients. The cherry on top is that the business clients think that the company is doing all the heavy lifting since it is a white label service!